The Modern Evaluation & Exposure System for Student-Athletes

​Become a LOVE Athlete TODAY

 

According to the NCAA, student-athletes are considered prospects once they enter the 7th grade. In today’s game, prospects have to understand how to position and market themselves if they want to reach the right level. Believe it or not, there are markets and levels in grassroots basketball, just like in college and professional hoops.

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LEVERAGE gives players the ultimate boost in recruitment. Our system connects evaluation with opportunity, helping athletes stand out through professional scouting reports, film analysis, and curated exposure to prep and college programs.

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Bilal Benjamin, founder of 1ST Love Basketball and an NCAA-Certified Recruiting Analyst, has traveled nationwide as a national evaluator and journalist, covering basketball at every level. After years of conversations with college coaches, high-level scouts, and professional players, he created LEVERAGE — a resource built to help student-athletes from 6th grade through post-grad take control of their future.

 

 

Why LEVERAGE?

We collaborate with current and former college coaches to ensure every evaluation reflects real-level feedback — not hype. Each report highlights where a player fits, how their game projects, and what steps can help them climb.

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Middle School (6th–8th Grade): Gain LEVERAGE for prep school recruitment, travel team placement, exposure camps, and showcases.
High School (9th–12th Grade / Post Grad): Use LEVERAGE to position yourself for college recruitment, showcase invitations, and program connections.

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How It Works

Players complete a Leverage Player Metric (LPM-100) evaluation - a professional-grade assessment designed to measure game-readiness and upside. While we don’t reveal the entire scoring formula, each player receives a personalized profile and a detailed written breakdown highlighting key strengths, developmental areas, and next-step opportunities.

Choose from three one-time Benefits designed for your level:

 

Foundation $1,000 – Core Evaluation Package + Gear
Exposure $2,000 – Film 360 + Spotlight Feature + DNA Analysis

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Create a player profile below. Then choose your package. (Benefits can be purchased annually. If purchased annually, player profile will be updated, then your Benefit is 50% off only if purchased consecutive years.)

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There are three benefits available: (All benefits require us to attend a game or be sent 2 full game films if you aren't within 100 miles of Atlanta, GA or Trenton, NJ. Exposure and Elite Benefits require us to attend a game so if 100 miles outside of areas listed, then additional travel accommodations will be required.)

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Benefit 1: Foundation (Starter Kit) $1,000

The Foundation Benefit is where every athlete begins their LEVERAGE journey. It’s designed to provide a complete, unbiased picture of a player’s game, professional documentation that prospects, parents, and coaches can trust.

 

Each athlete receives a three-document certified PDF package plus a custom digital player trading card after game film is sent in for review.

 

What’s Included In The Foundation (Home of the LPM-100)

1. Player Profile (Certified PDF)

Your official player profile includes essential information such as bio, academic data, and athletic measurables; formatted to be attached to registration forms, showcase applications, and recruiting submissions.

 

2. Scouting Report (Certified PDF)

An honest and open-minded evaluation built through our lens as certified recruiting analysts. This report highlights key skills, player identity, and overall projection without bias or hype, just real, informed feedback.

 

3. Evaluation Breakdown (Certified PDF)

A detailed, position-specific analysis of both offensive and defensive components of your game. Using the Leverage Player Metric (LPM-100), we assess the balance between tangibles (measurable skills) and intangibles (leadership, feel, toughness). The report is built to show what aspects of your game are attractive to prep or college programs and what areas must improve to reach your full potential.

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4. Leverage Gear Package

Includes a 1ST Love Basketball-branded Shooting Shirt, T-shirt, Shorts, and Hoodie, representing your participation in the LEVERAGE program.

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5. Development Blueprint

Position-specific drills tied to the eval (no fluff, just the highest-leverage work).

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+ Player Trading Card (Digital)

A personalized, graphic-style player card that features your photo, bio, and a concise summary of your evaluation, formatted for digital sharing and social media.

 

Physical copies are available upon request for an additional cost.

 

The Foundation Goal

 

To give student-athletes a professional-grade evaluation package that becomes the foundation of their recruiting journey, real insight, real credibility, and real LEVERAGE.

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Benefit 2: Exposure (Ultimate Bundle) $2,000

The Exposure Benefit is designed to elevate your visibility and presentation as a prospect. This package combines your professional evaluation with a personalized film analysis and exclusive 1ST Love Basketball gear. Giving you everything needed to make a lasting impression on coaches and programs.

 

What’s Included

Everything in Foundation

Includes your three certified documents (Player Profile, Scouting Report, and Evaluation Breakdown with the Leverage Player Metric), gear, Development Blueprint and digital Player Trading Card.

 

1. Film 360 

A 2–4 minute high-level film analysis created by 1ST Love Basketball, built from our attendance to a game (school season or AAU season).

• Personalized Video Breakdown distributed in ratios to fit YouTube (Highlight style) and Instagram (Mixtape style).

• Schedule film session exclusively with 1ST Love Basketball, in-person or via Zoom/Google Meet).

• Highlight Video may be added to the Love Athletics Youtube page.

• Mixtape may be posted by 1ST Love Basketball or collaborated with the 1ST Love Basketball page via Instagram.

• Highlights your in-game best attributes and decision-making.

• Provides detailed insight on both strengths and developmental areas.

• Designed to be shared directly with coaches alongside your player documents for maximum exposure.

• Professional photos to use via recruiting outreach and social media

​2. Scheme-Fit Report

Where they best slot (pace-and-space, switch-heavy, PNR-heavy, motion) and how their game translates in those systems.

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3. Spotlight Feature

It’s your story, your skillset, and your next-level potential, featured through the eyes of certified evaluators who’ve seen your growth first-hand.

• Profile page on 1ST Love Basketball website

• 4 social media post after new athletic accomplishments or goals are reached

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4. Event/Showcase Roadmap

Recommended showcases/camps + why each helps this player’s path.

• Two 1ST Love Basketball events included

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5. Leverage DNA Analysis 

A personalized mindset and habits analysis built from a short questionnaire + our observations that breaks down how the athlete approaches competition, leadership, consistency, and resilience.

• Helps parents understand their child’s on-court mentality.

• Gives athletes language for self-awareness and improvement.

• Feels next-level professional (every pro team uses “DNA” reports).

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The Exposure Goal

To give prospects a complete digital recruiting package - professional reports, personalized film analysis, and branded gear that represents the standard of 1ST Love Basketball.

With Exposure, athletes gain the clarity and presentation tools needed to confidently reach out to prep schools and college programs with a full, coach-ready profile.​

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Group and Team discounts available - Please call for pricing

Sibling 2 players

Groups 3-6 players

Team 7-12 players

Program 13+

* Those who join the program internationally are subject to additional benefit fees.